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Packaging Colors: What They Say About Your Products

Packaging Colors: What They Say About Your Products

How to Choose the Right Packaging Colors for Your Products

Color is a powerful tool businesses can utilize to sell their products. This is because 92.6% of people say they’re influenced by visual factors—like color—when purchasing products in a store or online. But how can your brand ensure it picks the right packaging colors for its products? Here are five tips to follow that’ll help you harness the power of color.

1. Consider Color & Brand Recognition

Did you know? A study by the University of Loyola found that color increases brand recognition by up to 80%. This is important to note because it means consumers are more likely to purchase a product that resembles a brand’s identity. So, when deciding what packaging colors to use for your products, consider using your brand’s colors so consumers can easily recognize your brand amongst the competition.

2. Try to Communicate the Product’s Purpose

When selecting a color for your product packaging, it’s vital to consider how it’ll help communicate the product’s purpose. Do you want consumers to think of the product as fun or calming? Is it an exclusive, luxury good or a common product you can find throughout many stores? It’s essential to consider these factors so you can subconsciously communicate the right message to consumers.

3. Understand Emotions Associated with Colors

Whether you realize it or not, every color has an emotion associated with it. For instance, here are some of the most frequently used colors that have unique connotations with certain emotions:

  • Red: bold, powerful, excitement
  • Orange: confident, welcoming, cheerful
  • Yellow: warm, optimistic, intelligible
  • Green: healthy, peaceful, security
  • Blue: calmness, responsible, strong
  • Purple: mysterious, creative, royal
  • White: cleanliness, purity, safety

4. Think About Cultural Preferences

Colors across the globe can have similar and different meanings attached to them. If you’re planning on distributing your products throughout a new region, it’s essential to consider what colors are preferred in that area. For instance, purple typically stands for royalty but can be seen as a mourning color in Brazil and Thailand. That’s why it’s vital to take the time to understand your consumers’ culture and heritage. Doing so will help you select the right colors with the right meaning.

5. Always Connect with the Right Consumer

Color plays a significant role in connecting your product with the right target market. That’s why it’s crucial to understand who your consumers are and what colors best relate to their demographic. For instance, if your products target seniors, it’s best to use saturated colors versus pastel colors. This is because as they age, the way they distinguish colors changes with their eyesight. On the other hand, if your products target youthful consumers, bright colors like yellow, orange, and red are great to excite the senses.

Partner with Albert Paper Products for All Your Packaging Needs

Let Albert Paper Products be your one-stop shop for all your FSC-certified paper and corrugated packaging needs. Contact us at (973)-373-0330 to get started on your brand’s custom-tailored premium packaging.

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